North Carolina State
"Heir apparent to O.J. Simpson. And how about filling THOSE shoes, boys and girls?
Hooks rushed for 497 yards (3.9 [yard average per attempt]) after Simpson was injured a year ago. He had a 66-yard run, the second longest non-scoring run in the AFC. 'Hook'em' Hooks, now in his fourth year with Buffalo after being drafted 10th out of North Carolina State, has been Simpson's valet ever since and now seeks his own identity.
Born in Brooklyn, where he became an elusive back, it is reported, the first time he was tackled on asphalt. Hooks has never scored a touchdown for the Bills, even though he also has returned punts and kickoffs. If he does well this fall, he will get a TV Hertz ad jumping suitcases in a Buffalo airport."
-Dave Newhouse, The Complete Handbook of Pro Football, 1978 Edition
"A versatile and valuable performer for the Bills the past two seasons, Roland is one of the club's leading punt and kickoff return artists. He had the Bills' longest runback of 1976 with a 79-yard kickoff return against the Dolphins. Roland holds the North Carolina State record of 981 kickoff return yards.
Roland enjoys handball."
-1978 Topps, No. 471