"Buffalo's running offense, obviously, depends on utilizing O.J. Simpson's talents. But since O.J. carries the rushing load on offense, some fancy footwork and fakes are needed to spring him loose.
In Buffalo's 'Pitch-Hand Back To Halfback' play, Dennis Shaw fakes a pitchout to the other deep back, going to the right, then pivots and hands to O.J. going up the middle."
-Jim Benagh, The Complete Handbook of Pro Football, 1972 Edition