"Nobody can replace Cookie Gilchrist, the closest AFL approximation to Jimmy Brown, but Billy Joe will try. Joe is the fullback the Bills got from the Denver Broncos in exchange for Cookie. A one-time 60-foot shot putter at Villanova, Billy is every bit as big as Gilchrist - 6-2, 250 pounds.
In 1963 he was AFL Rookie of the Year when he was the sixth-ranking ball carrier in the league with a 4.2-yard average. But last year, dogged by injuries and a porous blocking line, he did relatively little.
Joe is six years younger than Cookie, and maybe faster, but he's not as good a blocker. Not yet, at least."
-Jack Zanger, Pro Football 1965
"Buffalo fans are anxious to see Billy Joe in action in 1965. This fullback was acquired from the Denver Broncos during the off-season for All-Star Cookie Gilchrist.
Billy was the AFL Rookie of the Year in 1963. In 1964, he was the leading rusher for the Broncos.
The Bills' new acquisition is six years younger than Cookie but just as big!"
-1965 Topps No. 33